App Idea 1: Gym App

June 11th, 2021

Looking for an app idea to pursue?

You’re in the right place.

This section of the blog gives app ideas that you, as an entrepreneur, can pursue.

You can also use these ideas as a spring board for ideas.

The Problem

Gyms are notorious for their low retention rates.

A low 71.4% of gym members stayed at their gym in 2019.

The main reasons why this happens is:

• no personalized experience

• lack of rewards system

Simply put, people go to the gym hyped about getting in shape, but they get disappointed after comparing themselves to others.

They don’t feel a personal committment or connection to continue going, because now they’ve identified themselves as someone who does not belong.

And even if they do stay, they don’t see results in the short-term, or enough results to feel that the reward was worth it. So they leave.

Let’s hypothesize — what if you can do both in an app?

Gym App

How would an app help people feel a personal connection to the gym culture? How can an app provide rewards for people exercising?

First of all, like many other apps, it can help people feel part of the gym culture by providing a personal, digital coach.

This app can tell the user what stations to use based on the fitness goals.

Do you want to lose weight? Then use these cardio machines, or do more reps with less weight.

Do you want to gain muscle? Tone up? Then you can use these weight levels according to your ability.

Each of these can have their own workout plan according to what the gym provides. They would also be adapted for whatever the user can handle.

If users know “what to do” when the walk into a gym, they will feel confident, rather than whimiscally moving from one station to another with no clear plan.

This app can serve as the personalized, digital coach that tells users what to do and feel confident.

However, this new app needs to provide more than the “know how.”

Think about this, we crave short-term progress and rewards.

This new app would need to collect whether or not you are on track to reach your goals and show you your progress each day: calories, weight, reps, etc.

It can even show you visually how your muscles are rebuilding.

Then you can even take pictures every day, that way you can see how the short-term progress every day.

After enough repetitions, you will be psychologically rewarded to keep going day after day until you reach your short-term goals.

The app can connect with other people in your area who also have the app and show people who are reaching their personal goals in your area, like a recognition board.

The scoreboard would not show specifics, just that you accomplished your short-term goal for that week or day.

Again, this will help people feel part of the gym community. Once people see that their neighbors are accomplishing their short-term gym goals, that will incentivize them to keep going.

They will feel part of the gym community.

Gyms don’t need any more “how to” apps for their clients. They need a way to get their clients socially integrated into the gym community.

Once people feel connected to the gym community, and accomplish their short-term goals, they will keep going to the gym.

And they’ll accomplish their long-term goals.

No matter who it is, they can get integrated into the gym culture with an app.

At least, that’s the hypothesis.

If this is something you feel inspired to pursue, do it.

Competitors

There are too many “how to” apps for gyms and exercise. There are currently no gym apps with this social and cultural integration model.